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Coca-Cola launches 60-second trolley dash weekly promotion

Filed under: Business,Latest News |
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unnamedCoca cola has launched an exciting weekly promotion, offering the country’s shopping public a rare opportunity to win a trolley dash and grab as many groceries as possible. The promotion was launched at a colourful event held at Zambian Breweries offices in Lusaka Thursday, October 6.

In this promotion, all customers have to do to be in with a chance of taking part in one of the most exciting supermarket sweeps is buy any Coca-Cola product and check the code inside the bottle cap.

A weekly competition will be conducted at the Zambian Breweries offices in the presence of internal auditors, giving a total of 200 shoppers the opportunity to race their wheels around selected supermarkets for 60 seconds to fill a trolley for free. The lucky winners will have one remaining hurdle before they speed their trolley through the checkout – and that’s to make sure that a Coca-Cola product was on their shopping list. They need to include an item from the company’s range and load it into their trolley with the rest of their goods within the allotted time.

The promotion starts on October 10, 2016 and will run until December 31, 2016. Any purchase of the following will qualify: Coca-Cola, Coke Zero, Coke Light, Fanta, Sprite, Sparletta Crème Soda, Stoney or Lemon Twist, in 300ml and two-litre form. Promotional packs can be spotted by their lime-green flashes.

After purchase the code can be found inside the crown or closure and should then be texted to 3232. Each week, 15 consumers will be selected to participate in the trolley dash. A number of runners-up prizes in the shape of talk time courtesy of Instant Airtime will also be distributed.

Speaking at the launch event, Zambian Breweries marketing manager Mambo Mwiimbu said: “It brings us great pleasure to host consumer promotions such as this because it is new, unique and lots of fun. We know that our products are enjoyed by many sections of society, and the Coca-Cola trolley dash is a prize that will surely appeal to the hearts of all shoppers.”

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