Charles Kakoma
Charles Kakoma

The United Party for National Development (UPND) and Zambia National Broadcasting Corporation (ZNBC) have resolved their stand-off on airing UPND’s political adverts.

UPND Spokesperson Charles Kakoma says this follows a productive meeting with ZNBC management this morning.

Kakoma says his party hopes that the spirit of cooperation with ZNBC will continue throughout the campaign.

This is according to a statement issued to ZNBC news in Lusaka today.

And ZNBC Corporate Affairs Manager Masuzyo Ndhlovu says the state-owned broadcaster has accepted four out of the six UPND adverts.

Ndhlovu says the other two adverts had contents which in the view of the cooperation were “not suitable for broadcast.”

He says ZNBC has put in place an Evaluation Committee to ensure that all authorised contents are “devoid of abusive language, insults, libelous assertion and any expression that may be injurious to others and ZNBC’s reputation.”

Ndhlovu says the evaluation of political adverts will encompass all political parties participating in this year’s general elections.

He says the corporation is appealing to political parties to identify contact persons that will help ZNBC to efficiently and effectively run the political adverts for both Radio and Television.

6 thought on “ZNBC ‘backtracks’ on UPND campaign ads”
  1. IF ANYTHING, THIS IS WHAT ZNBC MUST DO.CREATE THE FOLLOWING TV CHANNELS, 24HRS POLITICAL CHANEL, 24HRS CIRCULAR MUSIC CHANNEL, 24HRS GOSPEL MUSIC CHANNEL, 24HRS SPORTS CHANNEL, 24HRS ZAMBIAN MOVIES CHANNEL, 24HRS PREACHING CHANNEL, 24HRS EDUCATION CHANNEL, 24HRS ZAMBIAN CULTURE PRESERVATION CHANNEL,AND NOW + THE CURRENT ONES.WHAT IS SO DIFFICULT IN IMPLEMENTING THIS.YOU ARE NOW IN DIGITAL. UPND CAN YOU DO THIS IF YOU CAME INTO POWER.THINK OF HOW MANY PEOPLE WILL BE EMPLOYED TO RUN THESE CHANNELS.MORE ESPECIALLY ZAMBIAN MOVIE CHANNEL.

  2. Forced chanved of mind after seeing what happened in chongwe. #changeiscoming #LunguMustGo.

  3. A good start.
    Now the next step is coverage of opposition in NEWSCASTS.
    That is a right and not a privilege.

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