Tourism vital in nurturing national development

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Proflight Zambia representatives Lameck Mwansa and Mwate Van-Rietvelde at ZATEX

Proflight Zambia representatives Lameck Mwansa and Mwate Van-Rietvelde at ZATEX

Tourism holds the key to Zambia’s economic prosperity, the nation’s scheduled airline, Proflight Zambia, has asserted.

The airline was a main supporter and exhibitor at this week’s Zambia Tourism Expo (ZATEX), offering discount tickets for visiting trade buyers as part of its effort to nurture and develop Zambia’s tourism sector.

“The airline is very committed to promoting domestic tourism and ZATEX is a perfect platform as it brings together tourism operators from all over Zambia. And what better way to promote Zambia, than as one,” said Proflight Zambia’s Director of Government and Industry Affairs Captain Philip Lemba.

Zambia has a vast range of incredible tourist attractions for both international and local visitors, but these attractions are spread out across the country, with long distances between them. The only fastest means of getting to these destinations is by flying, which is the best option for reaching all the far-flung places, quickly, safely and affordably, he said.

The annual ZATEX exhibition showcases the widest variety of tourism products and services from Zambia, the regional and beyond. Proflight Zambia was among other companies and various stakeholders ranging from hotel and accommodation establishments, international airlines, tour operators and tourism boards from other countries participating in the 2016 ZATEX.

Minister of Tourism and Arts Hon. Jean Kapata Member said the ‘one million visitors, one million opportunities’ 2016 ZATEX theme could not have come at a better time when so many positive developments were taking place in the Zambian tourism industry.

Proflight Zambia flies to seven local domestic destinations: from Lusaka to Livingstone, Mfuwe, Lower Zambezi, Ndola, Solwezi and Kasama. Flying to these domestic destinations enables tourists to easily reach the tourist destinations such as Victoria Falls – just 1 hour and 10 minutes away from Lusaka; or the world-class safari destination of Luangwa National Park (via Mfuwe) in less than an hour; and in 35 minutes travellers can be relaxing on the bank of the mighty Zambezi River in the Lower Zambezi.

Proflight Zambia also offers regional routes to Lilongwe in Malawi, and Durban in South Africa, helping overseas tourists connect into Lusaka and onwards to the local domestic tourist destinations.


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Start: 2019-07-01 End: 2019-07-31