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Zambian Breweries donates breathalysers to RTSA to promote responsible drinking

Filed under: Breaking News,Business |

Zambian Breweries has donated six new breathalysers and K100,000 to the Road Transport and Safety Agency (RTSA) as part of its Smart Drinking initiative aimed at stopping drink-driving.

Entering the festive season, the company is determined to ensure that those who drink alcohol are committed to drinking responsibly and aware of the dangers of drink-driving, underage drinking and alcohol abuse.

During the handover ceremony of the breathalysers to the RTSA, Zambian Breweries country director Jose Moran said: “We are happy to work side by side with the government, in this case RTSA, to enforce the law on responsible drinking.

“At Zambian Breweries, we have taken it upon ourselves to partner with the RTSA to help educate consumers on responsible drinking.

“We are very serious when we say – don’t drink and drive.

“Don’t drink and drive is one of the pillars in our smart drinking campaign, which is based on teaching our consumers, and society in general, about the harm of alcohol abuse.

“Now we are getting close to the holiday season, we believe it’s very important to educate the consumers of alcohol beverages to not drink and drive.”

RTSA chief executive officer and director Zindaba Soko received the breathalysers on behalf of the agency.

Soko said: “We are very thankful to Zambian Breweries for giving us six breathalysers to help reinforce the anti-drinking and driving campaign, especially this coming festive season.

“This is a strong message to the motorist out there.”

Zambian Breweries and RTSA have joined hands to enforce the issue of stopping drinking and driving.

Moran said that, as a market leader in the alcohol industry, the firm’s much-loved products help to bring the Zambian people closer and together.

In 2016, a memorandum of understanding (MoU) was signed by Zambian Breweries and the RTSA.

In the MoU, Zambian Breweries pledged to make an annual contribution of K200,000 to the agency towards its campaigns on educating society about drinking and driving.

The joint initiative on alcohol abuse and drink and driving will continue this festive season and throughout 2018 so as to reach and educate as many people in society.

Moran reported that in 2018, the company aimed to be bolder and more active around fighting alcohol abuse.

The firm bought 10 breathalysers in total with four being used internally to educate its employees in stopping drinking and driving.



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