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Zambia joins universe commemorate WTD

Filed under: Business,Latest News,Tourism |
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The country is today joining the whole world celebrate the World Tourism Day.

World Tourism Day is an annual event established by the United Nations World Tourism Organization (UNWTO) “to foster awareness of tourism’s social, cultural, political and economic value and the contribution the sector can make in reaching the Sustainable Development Goals”. The theme of the 2020 edition is Tourism and Rural development.

Meanwhile, tourism has been among the hardest hit of all sectors by the COVID-19 pandemic. No country has been unaffected.

Restrictions on travel and a sudden drop in consumer demand have led to an unprecedented fall in international tourism numbers, which in turn have led to economic loss and the loss of jobs.

In the same spirit, Zambian travel podcast Mwende Bwino has collaborated with travel digital media specialists Discover Zambia to host a virtual event in honor of World Tourism Day on Sunday September 27, 2020 at 15hours Zambian time (CAT).

The webinar will address how stakeholders operating in the tourism, conservation and hospitality sector in Zambia are faring in the current climate of the global pandemic and how they plan to empower local communities in rural areas to benefit from the sector.

Apparently, presenting the National Budget for 2021, Minister of Finance Bwalya Ng’andu said the country is committed to the promotion of the sector.

According to the United Nations (UN) women, youth, and workers in the informal economy are the most at risk from tourism sector job losses and business closures due to the pandemic. At the same time, the destinations most reliant on tourism for jobs and economic growth are likely to be the hardest hit.

The UN says the tourism crisis is also a threat to wildlife conservation initiatives and to the protection of the world’s cultural heritage.

“The sudden fall in tourism revenues has cut off funding for biodiversity conservation. With livelihoods at risk in and around protected areas, cases of poaching and looting are expected to rise. With 90% of World Heritages Sites closed as a result of the pandemic, humanity’s cultural heritage is at risk in all parts of the world,” says UN.

The universal grouping nations says in this World Tourism Day, the COVID-19 pandemic represents an opportunity to rethink the future of the tourism sector, including how it contributes to the sustainable development goals, through its social, cultural, political, and economic value.

“Tourism can eventually help us move beyond the pandemic, by bringing people together and promoting solidarity and trust – crucial ingredients in advancing the global cooperation so urgently needed at this time,” says UN.

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