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Multi-Choice subscription hikes attract mixed reactions

Filed under: Business,Latest News |
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The recent adjustments of subscription fees on DStv and GOtv packages by MultiChoice have attracted mixed reactions among subscribers.

The announcement stirred a number of responses and saw two camps emerging with some saying the move was justified, while calling for the addition of channel 128 to the family package.

However, others say the increase was not justified considering the COVID-19 induced repeats, they claimed the company is a monopoly on the market, with no competition, describing the increase as unwarranted.

With effect from the 1st of August 2020, Multichoice raised DStv fees; Premium from ZMW 850 to 880, Compact Plus from ZMW490 to ZMW530, Compact ZMW330 to ZMW360, Family ZMW210 to ZMW230, and Access from ZMW115 to ZMW125, respectively.

With GOtv packages also going up with almost similar margins.

Responding to previous hikes, Multi-Choice attributed the action to its desire to offer quality service to its subscribers.

Multichoice Zambia chief customer officer Leah Kooma once said; “MultiChoice is a video entertainment company and our mission is to deliver value to our customers by making great entertainment more accessible.”

Kooma added: “At MultiChoice, we listen to our customers to understand their changing lives, the pressures they face and what matters most to them. As a business, we continuously review our offering and pricing points in very dynamic market conditions which sometimes results in changes to our business.”

The recent price adjustment came at a time the broadcast satellite service is seemingly running out of content, evidenced by the repeats of its programming with some popular dramas being put on hold due to the Covid-19 induced lockdown.

Meanwhile, more than 100 000 South Africans recently signed an online petition demanding that DStv drops its prices as they do not have fresh content to offer as a result of the Covid-19 pandemic.

However, the company maintained that it was aiming to offer quality services to its customers.

“We want to continue making DStv affordable and accessible to as many South Africans as possible,” explained Mark Rayner — CEO of MultiChoice South Africa, the other day, adding: “by providing the best local and international content have come to love anywhere, anytime.”

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