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Media urged to report more on women success stories

Filed under: Business,Latest News |

As the country celebrates 54 years of independence, media houses should consider highlighting achievements, challenges and prospects of women and girls in both rural and urban areas, Minister of Gender Elizabeth Phiri.

The minister says women play a critical role in contributing to national development especially that the country is working towards achieving middle income status by 2030.

Phiri urges the media to focus on showcasing the efforts rural women are putting in place in fighting poverty and enhancing food security at household and national level.

She says women especially in rural communities face difficulties in accessing productive resources such as land, finances and education.

Phiri however notes that despite challenges women face, government has put in place measures such as women economic empowerment programmes that aim to promote accessibility to productive resources.

She says since the formation of the Patriotic Front (PF) government, more women have been appointed in decision making positions and government has created an enabling environment to allow women and men access equal opportunities to the development process of the nation.

Phiri says the Seventh National Development Plan has outlined government’s interventions towards achieving gender equity and equality as well as ensuring that women and girls, men and boys work towards a common goal in attaining sustainable development of the nation without leaving anyone behind.

She says the country is making progress in attaining Sustainable Development Goal (SDG) number 5 which specifically speaks about achieving gender equality and empowering all women and girls.

Phiri has since urged media practitioners to promote social-cultural and behaviour re-setting in order to avoid gender stereotyping in society. And is therefore challenging Media houses to have a focus on success stories of women.


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