Zambian Breweries and RTSA sign road safety deal

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unnamedZambian Breweries have signed an agreement with the Road Transport and Safety Agency (RTSA) reinforcing its ‘Don’t Drink and Drive’ programme, in time for the nation to start gearing up for festivities.
The campaign promotes responsible drinking and encourages the concept of alternatives to drinking and driving such as hiring a driver, renting a taxi or designating a friend to drive who won’t be drinking.
The partnership between Zambian Breweries and RTSA was reaffirmed Friday during a signing ceremony attended by RTSA Chief Executive Officer Zindaba Soko, RTSA Deputy Director Safety Gladwell Banda, Deputy Director Transport Rodgers Nkandu and other officers covering education, publicity and enforcement.
Speaking at the event, Zambian Breweries corporate affairs director Ezekiel Sekele underscored the need for responsible behaviour on the road.
“Supporting responsible drinking behaviour is one of the core sustainable development priorities for Zambian Breweries. We are committed to the cause of spreading awareness and educating people on the importance of responsible drinking and have always done our utmost to encourage this,” Sekele said.
“It is also important to highlight that creation of awareness on general road safety is beneficial to both society and the operations of Zambian Breweries, and this drives sustainability in the fight to keep our roads safe for all road users.
By drinking and driving, you risk your life, those of your passengers and others on the road. Drinking and driving is a hazardous combination. It is not only irresponsible and dangerous: it’s also illegal. The partnership will also see the training of both Zambian Breweries and other drivers on road safety. This initiative has delighted us as a business.”
RTSA Chief Executive Officer Zindaba Soko said: “Let me state here that as evidenced today, the agency is ready to partner with other stakeholders, which includes the private sector, in implementing strategies that will help combat the scourge of road accidents in the country.”
He warned of the heavy penalties for drink driving under the Road Traffic Act, under which drivers face heavy fines and possible imprisonment for driving under the influence of alcohol.


4 Responses to Zambian Breweries and RTSA sign road safety deal

  1. Here is one area where innovation begs. I still see this partnership weak, drivers who choose to drink and drive still have plenty of room for their mis-behaviour.
    Is it not better to partner with an objective to install in motor vehicles computer sensors that would record drunken driving? The system should be able to indicate alcohol levels, time of occurance and possibly also send signals to a RATSA receiver. Owner of the car would inform police or rtsa who the driver was during that time

    Camukanka Hicamba TH
    October 1, 2016 at 6:13 am

  2. Pingback: Zambian Breweries and RTSA sign road safety deal - Latest Africa News, Breaking News, Hot and Daily News

  3. This is a waste of time….there’s no strategy needed to combat drunk driving…all you need is to make the penalties stiff and ensure that no one can easily bribe their way out

    Pwanya nini
    October 1, 2016 at 12:11 pm

  4. That’s how Europe and the USA have brought this under control…in our setup as long as you have money you can continue drinking as you wish and driving without any consequences…I speak from experience

    Pwanya ninies
    October 1, 2016 at 12:13 pm

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