Trade Kings voted among Africa’s most admired brands

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Trade Kings – Zambia’s largest FMCG – has come out as one of Africa’s most admired brands in Africa. Following a survey from Brand Africa 100, which saw more than 2,200 brands competing for the top 100 spots, Trade Kings was the only Zambian brand to make the shortlist.

The ranking is based on the Top 100 best brands in Africa from Brand Africa’s 6th Annual Brand Africa 100: Africa’s Best Brands based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. This was announced at the Johannesburg Stock Exchange by Brand Africa Chairperson Mr. Thebe Ikalafeng.

“The survey was conducted in 23 African countries accounting for 75 percent of the continent’s population”, Mr Ikalafeng said in a press statement. The Brand Africa chairperson also alluded to technological advancements, which he said should be a lead driver for growth in the manufacturing sector.

“Technological advancements is one reason Trade Kings has been ranked No.49 on the list of Africa’s 100 most admired brands in view of its huge investments in modern machinery and technology”, Mr Ikalafeng observed.

For a company like Trade Kings which is just over 20 years old, it is no mean achievement to find themselves in the top 100 most admired brands in Africa competing with the likes of megabrands like Nike, Adidas, Apple, Samsung and MTN among other multinational brands.

Trade Kings ranked number 49 overall in Africa among most admired brands – including many international brands. The wholly-owned Zambian company took 9th position among exclusively African brands. From the list of Africa’s top 10 most admired brands, Trade Kings ranks 3rd in the FMCG category continent-wide, surpassed only by Dangote of Nigeria and Tiger Brands of South Africa.

Trade Kings Media Manager Mr. James Songwe points out that “it is encouraging to note that a young brand like Trade Kings has caught the attention of 75% of the African population”. He alluded Trade Kings’ success to the many consumers that made Trade Kings products part of their lives. He further encouraged more Zambians to support local manufacturers.

“Buying local is buying Zambian, meaning every ngwee you spend on local products contributes to the development of our communities, improvement in health and education and the wholesome growth of Zambia as a nation, M. Songwe said.

From humble beginnings, the company has grown into a colossus that has spread its tentacles across the southern region of Africa. With a vast product range extending from confectionary and detergents to beverages and dairy products, Trade Kings Group is not content in its growth and looks to continue improving lives through innovative products that are of the highest quality, affordable and available to the vast majority of low income households in Zambia and Africa as a whole.

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