French newspaper Le Monde is running a profile on Sibeth Ndiaye, the 37-year-old Senegalese-French campaign guru of Emmanuel Macron, who has now been named as the president-elect’s press secretary.
Ms Ndiaye is seen as one of the key figures who orchestrated the meteoric rise of Mr Macron’s En Marche movement.
Le Monde says that she was ever-present during the Macron campaign and that along with his wife Brigitte Macron, was one of the most prominent women in his camp.
She’s being hailed as the star of a new documentary that’s just aired on French TV, which takes a behind-the-scenes look at Mr Macron’s victory.
In the film, she jokes with Mr Macron, is seen advising and encouraging him, as well as organising his schedule.
With her “dreadlocks and blue Adidas trainers” Ms Ndiaye does not fulfill the stereotypical image of those working in French politics, the paper adds.
Describing herself in her Twitter bio as an “apprentice geek and committed socialist”, Ms Ndiaye grew up in the Senegalese capital Dakar, the youngest of four sisters in a highly political family.
Both her parents were high-profile figures in Senegal, serving in senior positions under former President Abdoulaye Wade – BBC.